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Google Ads penalizes slow landing pages by lowering your "Quality Score" and driving up your Cost Per Click. If your site takes >3 seconds to load on mobile, you aren't just losing patience—you are paying for clicks that bounce before the page even opens. You are literally paying to send traffic to your competitors.
Furthermore, this optimization costs less than the ad budget you likely waste on "bounced" clicks in a single month. If it saves just one paid lead from leaving your site, it is effectively free.




You’re doing everything right. Good offer. Strong targeting. Aggressive Ad Spend. But the math isn’t adding up.
You have “many things” demanding your attention, so you trust that if the ads are running, the leads will follow. But they aren’t converting. Most owners don’t realize that “Site Speed” is actually a marketing metric, not just a technical one.
The Reality: High Ad Spend + Slow Website = Wasted Budget. When a customer clicks your ad but the page buffers, they don’t wait—they bounce. This drives your Bounce Rate through the roof and tanks your Conversion Rate, making every lead twice as expensive as it should be.
The Cost: If you are paying $10 per click, but 50% of people bounce because of lag, your real cost is $20 per visitor. You are literally paying a “Latency Tax” on every single interaction. No amount of budget optimization can fix a landing page that refuses to load.
Fixing this isn’t about “tech.” It’s about ROI. You need to compress the code and engineer a sub-second load time that captures the traffic you’ve already paid for and stops the leak in your marketing budget.

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